Privacy Policy

1. Who we are

Local Advantage (“Local Advantage,” “we,” “us,” or “our”) is a marketing and AI agency that helps home-service businesses get more leads and booked jobs. This Privacy Policy explains what information we collect through our websites, forms, booking pages, courses, memberships, community, and text messaging program (together, the “Services”), how we use it, and the choices you have.

2. Information we collect

Information you give us

• Contact details: name, email address, and phone number.
• Business details: business name, trade, service area, website, and other details you share in forms or conversations.
• Calendar bookings: the date, time, and details you provide when you book a call or appointment.
• Purchases: when you buy a course or membership, payment is handled by third-party payment processors. We receive limited details such as your name, email, what you bought, and transaction status. We do not store full card numbers.
• Messages: anything you send us by email, text, chat, or in our community.

Information collected automatically

Usage data such as IP address, browser and device type, pages viewed, links clicked, referring site, and approximate location, collected through cookies and similar technologies.

3. How we use your information

• To provide, run, and improve the Services, including courses, memberships, and the community.
• To respond to inquiries and follow up on requests you submit.
• To schedule and remind you about appointments.
• To process payments and manage your account.
• To send service updates and, where you have agreed, marketing messages.
• To understand how our Services are used and measure our marketing.
• To protect our Services, prevent fraud, and meet legal obligations.

4. Cookies and analytics

We use cookies, pixels, and similar tools to keep our sites working, remember your preferences, understand traffic, and measure ads. We may use third-party analytics and advertising providers that collect information about your visits over time. You can block or delete cookies in your browser settings; some parts of the site may not work properly without them.

5. How we share information

We do not sell your personal information. We share it only as follows:

• Service providers who help us operate, such as hosting, email and SMS delivery, scheduling, payment processing, analytics, and customer support. They may use your information only to provide services to us.
• Legal requirements: when required by law, subpoena, or court order, or to protect our rights, users, or the public.
• Business transfers: as part of a merger, acquisition, or sale of assets, subject to this Policy.
• With your consent or at your direction.

6. SMS / text messaging

If you provide your mobile number and opt in, Local Advantage may send you text messages for appointment reminders, follow-up on your inquiries, course and membership updates, and marketing messages if you have opted in to receive them.

• Message frequency varies.
• Message and data rates may apply.
• Reply STOP to opt out at any time. Reply HELP for help, or email [email protected].
• Consent to receive text messages is not a condition of any purchase.
• Carriers are not liable for delayed or undelivered messages.

7. Data retention

We keep personal information only as long as needed for the purposes in this Policy, such as providing the Services, keeping business and tax records, resolving disputes, and enforcing our agreements. When we no longer need it, we delete or de-identify it.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

9. Your rights and choices

• Access: ask what personal information we hold about you.
• Correction: ask us to fix inaccurate information.
• Deletion: ask us to delete your information, subject to legal exceptions.
• Opt out: unsubscribe from emails using the link in any message, reply STOP to texts, and adjust cookie settings in your browser.

Depending on where you live, state privacy laws (for example in California, Colorado, Connecticut, Virginia, and other states) may give you additional rights, such as the right to know, to data portability, to opt out of targeted advertising or profiling, and to appeal our decision on your request. We will not discriminate against you for using these rights. To make a request, email [email protected]. We may need to verify your identity before responding.

10. Children’s data

Our Services are for business owners and are not directed to children under 13, or under 16 where local law sets that age. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

11. Changes to this Policy

We may update this Privacy Policy from time to time. We will post the new version here and update the effective date. If changes are significant, we will give additional notice where appropriate.